Author：David G. Clark* and Thomas A. Colquhoun

Environmental Horticulture Dept. University of Florida, USA
* Author for correspondence: geranium@ufl.edu

Abstrct：

    At The University of Florida, we now have a critical mass of interdisciplinary researchers focused on delivering new varieties of plants that appeal to the senses of consumers. This unique combination of expertise allows us to 1) understand consumer preferences for different horticultural crops and plant characters and 2) determine the biochemical, physiological and molecular basis of these characters. We utilize information gained in these experiments to guide the development of new varieties of flowering plants, fruits and vegetables – a process we refer to as ‘Consumer-Assisted Selection’. At the present time, our main focus is directed toward making flowers that smell better for the next generation of consumers of floriculture crops.

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